QUALITY GUARANTEED
VALUE OF PROPRIETARY BRANDS. “To-day reliable and well-known proprietary brands carry considerable prestige, because in the majority of cases they have won the public confidence and maintained this confidence by their merits , in actual , use to siich an extent that the ‘just as good’ argument fails to impress people when a substitute is offered,” said Mr F. J. Lloyd, in a lecture to the Wine Trade Club in London recently. The welladvertised proprietary brands were a guarantee of quality he said.
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Bibliographic details
Southland Times, Issue 21715, 30 May 1932, Page 8
Word Count
83QUALITY GUARANTEED Southland Times, Issue 21715, 30 May 1932, Page 8
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