WHEAT SURPLUS
AMERICAN PROPOSAL FOR CAMPAIGN TO LIQUIDATE CROPS. Not long ago, Mr Joseph Wilshire, president of Standard Brands, Inc., proposed that America should expend £600,000 to help to move the. big wheat surplus of the United States. This amount is what it costs the Federal Farm Board each month to store the present surplus of wheat in the United States'. Mr Wilshire proposed an advertising campaign, which, he declared, would restore brpad to the position which it occupied the war, and which it lost because of a similar campaign against the use. of flour - during the emersency- ~ „ "If a Government - campaign could reduce the consumption of bread,” he added, “it is reasonable to assume that it can also build it up to its former position. The sum of £600,000 spent in judicious advertising by the Federal Farm Board in a con ' centrated campaign covering a period of a few months would present the story in every publication in the country and would immediately have a remarkable effect.
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Southland Times, Issue 21561, 26 November 1931, Page 10
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168WHEAT SURPLUS Southland Times, Issue 21561, 26 November 1931, Page 10
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