ROAD TO PROSPERITY
MORE ADVERTISING URGED. Sir Malcolm Robertson, K.C., M.G., in an article in the World’s Press News, emphasizes the necessity for more advertising of British goods. “I suggest,” he said, “that British firms do not spend anything like enough on advertising abroad. How many complaints did I hear during my 31 years of diplomatic life that we do not allow our agents abroad anything like enough money for advertising, if, indeed, we allow them anything at all? We expect our goods to sell themselves. The day for that has long since passed.”
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Bibliographic details
Southland Times, Issue 21560, 25 November 1931, Page 4
Word Count
94ROAD TO PROSPERITY Southland Times, Issue 21560, 25 November 1931, Page 4
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