Page 7 Advertisements Column 4

Southland Times, Issue 19515, 15 May 1922, Page 7

Here’s How We Save You our reccntl y purchased Wholesale <lllO. U C/Il Stock at prices that bring business into Our Establishment and the Profits into Your Pockets. LADIES’ STRIPED GALATEA BLOOMERS, elastic band BOYS’DARK COTTON TWEED KNICKERS. Lined throughand a good full size; women’s or O.S. 5/11, for out with strong Grey Calico. Sizes to to 6—4/11 3/3 per pair. MEN’S ALL-WOOL COLONIAL KNITTED SOCKS. LADIES’ WHITE CREPE NIGHTS, with Pink or Helio l/ll per pair. Trimmings. Square or V. shaped Necks, 14/6, for 7/11. 1 ~~ . MEN’S FRONT COLLAR STUDS. Turn over tops. A LADIES’ LARGE WHITE COTTON CHEMISE VESTS. card of 1 dozen for I/-. Short Sleeves, 2/3 BOYS’ AND YOUTHS’ WAXED STORM PROOF COATS. LADIES’ CREAM HOLLAND KITCHEN APRONS. With Shoulders lined with Cotton Tweed and double fastened Bib and Large Pocket—2/3 fronts. These Coats are specially treated to turn any — weather,2s/6. LADIES’ WHITE CALICO KNICKERS. Trimmed with No need for your boys to get wet when you can save them Swiss Embloidery, 6/11 and 7/11—For 3/6 at this price. ‘LADIES’ CALICO NIGHTS. Trimmed with Swiss Em- BOYS’ AND YOUTHS’ BLACK GLACE FINISHED OIL broidery and Ribbon, 13/6, for 4/11. COATS. All Sizes,! 1/6. Worth 21/6. LADIES’ WHITE COMBINATIONS. Good full size and beautifully Trimmed, 13/6, for | SWANNDRI SWANNDRI LADIES’ WHITE CAMBRIC CAMISOLES. Trimmed with a nice Cambric Insertion and Embroidery, 3/11 and 4/11. OUF FUIUOUS uUai*3Ul€CU LADIES' WHITE UNDERSKIRTS, with Wide Embroidery AlimrAlT Trimmings, 11/6, for 4/11. vVIjICW/>I infants’ cashmere finished dresses, in sky- Wear a SWANNDRI and we will stand by Pink and Cream, 11/6, for 5/6. Qur W()rd (f you get wet whj)e children’s cream serge and lustre coats— wearing a SWANNDRI we will reLined Throughout-22/6 to 27/6-For 10/6 to 15/6 p|ace th|J 0| _ you youf BOYS’ COLONIAL TWEED VARSITY SUlTS—Nicely money. made with Tweed Brace Straps over Shoulder. —22/6 t BOYS’ AND YOUTHS’ STRONG TWEED KNICKERS— (SOLD IM RIDING 0R WALKING CUT.) In Dark Browns and Harris Tweed, 12/6 to 16/6 now, Any Size, 8/n No Other Coat carries the same Guarai> These Knickers are Lined Throughout with a Strang SWANNDRI McGruer, Taylor & Co.

GOOD SERVICE GIVEN OWNERS

NOTED WRITER SAYS AUTOMOTIVE INDUSTRY BEGINS TO REALISE GOODWILL VALUE. DODGE BROTHERS GIVEN CREDIT FOR CONSISTENT ATTITUDE FROM THE BEGINNING. Automobile, owners, aa a rule, have reason for being pleased with the outlook for better service department facilities and a resultant greater satisfaction in owning and driving a car. It is evident that manufacturers are placing more, and more emphasis on thia phase of their business, not only because it is being demanded by the car owners, but because it has been demonstrated by the few who have insisted upon good service from the very outset, that it pays in dollars and cents to keep a customer satisfied. P. H. VICKERY, LTD., the Dodge Brothers dealer here, is one who knows what it means to represent a factory that is extremely particular about the sort of service its dealers provide. “The factory has been steadfast and consistent in its service policy ever since the manufacture of Dodge Brothers cars began,” he said. “Keeping pace with the recommendations coming from headquarters, we have steadily developed our own facilities. Among the comparatively recent innovations of importance to the car owner is the flat rate system, which enables him to tell in advance just how much it can possibly cost him to have his car adjusted or repaired. A specified maximum time allowed for such operation and he can see it all in black and white before the work is started.

“With more than 650,00 cars already sold, it is not difficult to see why Dodge Brothers are so insistent on good service. The annual replacements among these 650,000 alone call* for a production as large as the total output of many factories.” The dealer’s comments on Dodge Brothers service policies are borne out by a recent article by Samuel Hopkins Adams, in Leslie’s Weekly. “Where the 1922 purchasing public is going to profit chiefly is not by i buying cheaper,” says Mr Adams, “but in j increased utility at lowered expense.” “Service, he adds, “is the trade word, a term often abused to the point of parody. I But the new form of service, as projected, is so perfected and systematised as to comprise perhaps the most important development that the industry has known for years. “That the initial cost of a car is not the principal item, is a lesson which has been hammered at the public in a series of highly effective advertisements. This principle of economical upkeep, the Dodge and Ford companies have adopted as a fundamental principle. “Now there are developments which indicate that any con arn failing in its future to protect its clientele against exorbitant cost of upkeep, may as well get ready to go out of business; for the education which the Dodge and Ford companies started by advertising and precept is to be broadened to a scale which will enlighten the entire motoring public as to the wastefulness, inefficiency, and trickery in the repair business. “The new service plan, upon which, with various minor divergencies of detail, I understand many concerns are working—will at once eliminate uncertainty and the opportunity for the conscienceless dealer to make an unfair profit. “To make the service station cheaper, quicker, and more efficient than the outside garage is the first aim of the new system. The factory will back up the improved standards by a new policy of its own, which is almost revolutionary, expressed in the slogan ‘Service First; Let the New Customer Wait. That is to say, satisfaction on sales already made takes precedence over new sales. All of which looks to the long distance policy of cheapening operation and thereby making it possible for more people to own and operate cars. “The new service scheme represents the rare phenomenon of a three-way profit; to the factory on the sale of its equipment, to the service station in its augmented earnings. and to the owner in an unprecedented reduction of his bills.” P. H. Vickery, Ltd., have adopted flat rate service by which a client can obtain a price at Dodge Factory rate before w r ork is commenced. — (Advt.)

YOUR CAR will give more “pull” if you fit INLAND PISTON RINGS. They are spiral and gapless; give better compression and more power. Write for fuller particulars—MANNlNG CO., 5 Bedford Row, Christchurch and 39 Tay Street