"NOTHING SUCCEEDS LIKE SUCCESS”

Southland Times, Issue 17734, 11 August 1917, Page 5

"NOTHING SUCCEEDS LIKE SUCCESS”

THE OLD ADAGE AND ITS FULFIL. MENT. The proverb certainly has it that “No* thing succeeds lie success,” and the discerning individual asks himself why it i* so. The answer is simple, the reason behind the proverb being merely a confirmation of the old principle of “cause and effect.” In the commercial world, success ii usually achieved only after the merchant has convinced* his customer by good service and unfailing courtesy and attention, that his word is to be relied upon, and that when he recommends an article tha customer can depend upon getting at least full market value for his money. The wise merchant values this trust, as he know* that a satisfied customer is a most convincing advertisement, and is usually th* means of influencing his friends to send, along their business also. Thus the old proverb is literally true, but the fact remains that it is the methods used to secure the success that produces the result, and it is only by a constant application of these methods that a lasting success can be obtained. There has probably been no better exemplification of this proverbial phrase thaa ths success which the “Wizard” Light haa ex{»erienced. Throughout the Dominion it is the same—people everywhere are following their neighbours’ advice, and installing a “Wizard” fight. The South Island | Agents, may compliment themselves now that the have reached the stage that th* “Wizard” is really selling itself, its outstanding claims lor superiority over all other systems and over all imitations, being recognised by everyone. Each new customer will find, too, that he will become a walking and talking advertisement for the “Wizard” Light. It is the way the “Wizard” Light users talk about their plants which has simply set the ball of success rolling for The Agents, and though the devotees of rival systems and imitation hollow-wire air-petrol plants have set themselves to divert attention from the “Wizard” it is not a bit of use—success has come, merit is being recognised, and people will have the genuine match-lit “Wizard” Light, with the new flexible gas mantle and moth and flyproof globes. The following letter has been received by the Agents from Mr J. Knowles, of the Glenorchy Hotel;— 1 have had the “Wizard” Lighting System installed in my Hotel at Glenorchy for the past nine months, previous to this my hotel was lit with acetylene for fiv* years. I may say that lam more thaa satisfied with the change, as I have had absolutely no trouble since installing the plant. The cost of running the “Wizard” plant is much cheaper than the acetylene was even at the original price of carbide and the work entailed is nothing. I would strongly advise any hotelkeeper working with acetylene to install the “Wizard" and save money and labour, and get a very much superior light. There is positively no one in the country who should not be interested in the “Wizard” Light. It is the one light which cuts in half the cost of other systems, and at the same time gives a belter, softer, and whiter light than any other. Retailers testify to a “Wizard” paying for itself in increasing sales within a few weeks. Public bodies and church-goers would not be without a "Wizard” Light in their buildings, and private people everywhere are recommending the “Wizard"’ to their friends. "‘Wizard” Lighting Systems arc guaranteed for five years, and the firm undertake to replace free of charge any part with the exception of such accessories as mantles, etc., that may wear out or prove defective within that lime. All country residents are advised to write to The N.Z. & Wizard Agencies, Ltd., 75 Stuart street, Dunedin. , Postal Address: Box 309, Dunedin, for full particulars of prices, etc.