NEWSPAPERS V. BILLBOARDS & STREET CARS
“VVe bad an electric sign near ana within direct view of tne best corner in Indianapolis. The sign cost a rental of UOdol. a month, but we were never able to trace any sale to this medium. H. T. Connor, prominently identified with the retail shoe trade of Baltimore am! Indiana, lias had considerable experience with various forms of advertising. In speaking of these experiences Mr Conner said. “I have just cancelled six painted display hoards in Baltimore. i hardly believe we can trace lOOdol wortn i,£ business to these boards, while they cost approximately ”900dol.
“I don’t think that car advertising is even worth talking about. e advertised a stile and it was a joke. 1 later advertised in the newspapers and sold my snort lines.”
Newspaper advertising Mr Conner said, is easily the best and most effective medium, as well as least expensive in the long run.
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Bibliographic details
Southland Times, Issue 17660, 18 February 1916, Page 7
Word Count
154NEWSPAPERS V. BILLBOARDS & STREET CARS Southland Times, Issue 17660, 18 February 1916, Page 7
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