NEWSPAPERS V. BILLBOARDS & STREET CARS
0 ‘"iVe had an e:ectr:c s:gn near and within direct view of the best corner in Indianapolis. The sign cost a rental of 90dol. a month, but we were never able to trace any sale to this mcdi.um. H. T. Conner, prominently identified with the retail shoe trade of Baltimore and Indiana, has bad considerable experience with various forms of advertising. In speaking of these experiences Mr Conner said:— "I have just cancelled six painted display boards in Baltimore. I hardly believe we can trace lOUdol worm of business to these boards, while they cost approximately 2900d01. •’1 don't think that car advertising is oven worth talking about. We advertised a sale and it was a joke. i later advertised in the newspapers and suM my short lines.” Newspaper advertising Mr Connor said, is eas.ly the best and most effective medium, as well as least expensive in the long run.
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Bibliographic details
Southland Times, Issue 17657, 15 February 1916, Page 6
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155NEWSPAPERS V. BILLBOARDS & STREET CARS Southland Times, Issue 17657, 15 February 1916, Page 6
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