NEWSPAPERS V. BILLBOARDS & STREET CARS
"We bad an electric sign near and within direct view of the best corner in Indianapolis. The sign cost a rental of OOclol. a month, but we were never able to trace any sale to tills medium. 11. T. Conner, prominently identilied with the retail slice trade of Baltimore and Indiana, lias bad considerable experience with various forms of advertising. In speaking of llie.se experiences -Mr Conner said; — ”1 have just cancelled six painted display hoards in Baltimore. i hardly believe we cun trace lOOdol worm of business to these hoards, while they cost approximately "'JOOdol. "I don't think that car advertising is even worth talking about. We advertised a sale and it was a Joke. i later advertised in the newspapers ami sold my short Hues.” Newspaper advertising Mr Conner said, is easily the best and most effective medium, as well as least expensive in the long run.
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Bibliographic details
Southland Times, Issue 17655, 12 February 1916, Page 9
Word Count
154NEWSPAPERS V. BILLBOARDS & STREET CARS Southland Times, Issue 17655, 12 February 1916, Page 9
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