Page 4 Advertisements Column 2

Southland Times, Issue 19004, 25 March 1903, Page 4

I lO^CJ^IT This is almost your last UKvJfE-IV I «hance to obtain a copy of ■""■ ——————— the limitede^tion ofJ^THE eES^UgY-DieTIOIIARY & fcl>VT"t^V-E' I CYCLOPEDIA & ATLAS," IY U I 1 Lrt ! issued by the "THE TIMES" mmmm^— — -• at a reduction of 45 per cent from the publishors' price. The subscription list is nearly filled, and the sale must inevitably be discontinued ON OR BEFORE SATURDAY, the 28th inst Orders should be sent to the " THE TI3ftES ? 'KLondon) N.Z. Office AT ONCE, accompanied in each case by a preliminary payment of ten shillings if you expect to take advantage of this opportunity. The entire Ten Royal Quarto Volumes are now ready for immediate delivery from Wellington. Procrastination is always dangerous ; here is a case where it is f ital. Promptness is always desirable; here is a case where it is something more— it is necsssary. « nly a few days are left before the offer must be permanently withdrawn, and the few seta may be gone even before the end of the few days. The only safe way, therefore, for those who desire to take advantage of this unusual opportunity of procuring this splendid book upon the present favourable terms is to fill up the following order form and send it to the Manager of THE TIMES to-day. —^^ RIGID CONTRACTS RESTRICT THE OFFER. ABAKGAIN CODING TO AN END. THE TIMES does not restrict and limit its offer of " THE CENTURY" at a bargain from any desire to be arbitrary about the matter. There is simply no escape from the position. The offer will have to be withdrawn very soon, because THE TIMES does not own the plates from which the volumes are printed, does not own the copyright of the work, and has no power, in the matter other than thafe conferred by a carefully-restricted agreement on the part of the publishers. If-you will reflect for a moment you will see that this is only reasonable. It does a pnblisher good, not harm, to have a newspaper use its great power of publicity in drawing attention to the merits of a book. That is how a general public demand for a work can be most promptly created, and it is quite worth while for the publisher to permit the book to be temporarily sold at a special prioe4n order that the newspaper more effectively accomplish this task of popularising the book. But it would do the publishers harm, not good, if they permitted an unlimited numbe* of sets to be sold during an unlimited time, at a price but Blightly above the cost of production. A few sets sold at a reduction of -45 per cent. Irom the regular prices do not permanently affect the market price of abook* When such a temporary offer has been withdrawn people who afterwards want to buy the book grumble a little because they cannot buy it on such good terniH as some of their neighbours got, but when they realise that even at the ordinary price_ the book is well worth having they buy it all the same. They do not fetl very cheerful about it, but they know that they have themselves to thank for the loss they suffer through not being more prompt. "THE CENTURY," A NEW WORK OF REFERENCE ON A NEW PLAN, EMINENTLY FITTED TO MEET THE NEEDS OF OUR DAY, BOTH AS A DICTIONARY OF OUR LANGUAGE, A BRILLIANT AND CONCISECYCLOPEDIA, AND A COMPLETE ATLAS OF THE WORLD. TBIS GREAT "QUESTION ANSWERER" JS FOR THE MOMENT TO BE SECURED FROM *<THE TIMRS," AT A REDUCTION FROM ITS ORIGINAL PRICE OF OVER 40 PER CENT. AND UPON A CONVENIENT SYSTEM OF PAYMENT. THE PERIOD DURING WHICH "THE CENTCJRY" CAN BE DISTRIBUTED ON THESE/EXCEPTIONAL TERMS IS STRICTLY LIMITED^ 1 AND THOSE WHO WOULD PURCHASE THE MOST EFFECTIVE AMONG WORKS OF REFERENCE . SHOULD JNOT DELAY • • TO TAKE ADVANTAGE OF-THE PRESENT OFFER". "THE CENTURY :; ~(cbPYRIGHT 1902). VOLUMES. BINDING. CONTENTS. TEN LARGE FOUR STYLES— 8,000 PA'-E^ QUARTO VOLUMES, FULL MOROCCO 225,000 ENTRIES EACH TWELVE 100,000 ENCYCLOPEDIC INCHES BY NINE. (Specially Recommen- ARTICLES THKY REPRESENT . ded) 7,500 ILLUSTRATIONS THE FINEST WORK OF ' i-MOKOCCO 300,000 QUOTATIONS THE PRIRTERS. CLOTH 500,000 I'EhINITIONS - -' • «-. 300 FULL PAGE- MAPS ;; "THE "CENTURY" BOOKCASE. For the convenience of purchasers of "The. Century Dictionary, & Cyclopaedia. & Atlas" a special bookcase has been produced, and will supplied by The Times upon receipt of an order or remittance, as indicated on the order form below. The case occupies a floorspace of 29 in. by 13 in., and the „top reaches a height of 29 in. Substantially made from native woods, and carefully 'finished, this case is at once handsome, durable, and light in weight. Its purchase - is optional, but it is a great convenience in the use of the books, as well as serving as a protection tio the volumes when not in use. .-■•.: r «k_ QUESTION OF BINDINGS i i«rpHE Times" includes in this offer as a feature, a limited number of set?, ■^ three-quarter Morocco' bound. This special binding is a handsome Levant, with rich gold-stamping on. eide and baclc?< The cost of the binding in this style is more than doubled, but. also because the leather is ope of the best selected stock and the finishing is the finest in every way. The work in this form, therefore, has an extra value which makes it obviously a very great bargain. It has, in .other words, the three-fold recommendation of being remarkably attractive, convenient .and, inexpensive. It will prove as durable in use as it is attractive in appearance. The. Halt^Morocoo binding haß.n»any advantages over the Cloth, while the Full Morocco, cfc luxe, makes a^beautiful gift book for special occasions. . . made Payable to ■**** • the order of The - ' , Bank of - New South Wales. THE MANAGER, fljje 9i»U5 15te 1903 v (New Zealand Okpioe. ) '....,■' . Cloth, for which lagree to raak« to you,or any , ■>V ri i " ■ -'- ■ I ' one vow appoint, 24 additional monthly pay-^ .' ' ;- £■••,.' Half Morocco, for which I agree to make „ : ■Piease^senaine.THE tbiyou^or .anyone you may appoint; 20 ad- ° "*;„ CENTURY DIC- ditiorialmonthlypayments.ofl«^ltillinaf» £* "" THREE -T QUARTER MOROCCO - 1 '2if{£fi9 f A A < "Tne Time** Special Bindinff-for I ih^ c ATLAB, lo Volumes, * W hich I a^ree to make to you, or vara . bound m anyone you appoint, 20 additional " mphli monthly payments of 18 Shillings. J * The best binding for this climate. Full Morocco^ for which I agree' to make to you, or anyone yoa appoint, 24 addi-J tional monthly payments of 20 Sh il l i ngs . The first of these monthly' payments to be made immediately upon delivery of the complete set of 10 volumes, 'and the succeeding- payments regularly on the corresponding day of each month' following. Until such payments are complete I engage that the volumes, 'not being my property, shall noijae disposed of by sale or otherwise. I further agree that if, owing to unforseen circumstances, of which you shall be the judge, the volumes cannot be delivered, the return" of the deposit of 10 shillings to me shall cancel this agreement. fPlease also send a "Century" Bookcase, for Strike ova, tufyoin- which I agree to make (after the payments for the : I^S^T nf 'Bocks have been completed) a further payment of deiiredrjm- I 31s6d. ; I- , [%»ietf). • ißank or Occupation].... ; - [Addretss]'. • [• v southTiP44.] Please address the package to -. If the books are to be delivered beyond"! Wellington, the purchaser should add here the name ofthe railway or shipping agent in Well- ■ • ■••• ingtonto whom delivery isto be made. Beyond Wellington carriage willbe at purchaser's cost ) fi*-TEN PER CENT. DISCOUNT FOR CASH. "While the purpose of the system of monthly payments is to euable persons of moderate but assured income to purchase "THE CENTURY," those Subscribers who prefer to do so may pay the full price in one payment. Cash prices : Cloth, £11 5s Od; Half-Morocco, £l 4 17s Od; Three-quarter Morocco I (recommended), £16 13s 0d; Full Morocco, £22 Is 0d; ■ Bookcase, 31s 6d net cash. K^BOO KS ON VIEW : — Specimen Volumes may be examined, and orders booked at the following address :— MESSRS LILLI€RJ*,P & CO., Invercargill,