BUSINESS SUCCESS.

Rangitikei Advocate and Manawatu Argus, Volume XLV, Issue 11820, 3 May 1919, Page 8

BUSINESS SUCCESS.

INTERESTING LECTURE TO COMMERCIAL MEN. Last night, at the Coronation Hall, a numerous and thoroughly representative audience of local business and professional men assembled to hear Mr Edward Moulton, educational director of the Sheldon Institute of Business Science, discuss the question of “Personal Power and Efficiency Development as a Business Building’jJAsset. ” Mr J. A. Bush occupied the chair, and, in introducing the lecturer, referred to the increasing need for business men to study the science of success. The problems of competition and the constantly _ changing conditions of the commercial world to-day called for keen attention and close and intellectual concentration; and an organisation such as the Sheldon Institute, the object of which was to develop the man power of the individual . was to he welcomed by all ambitious men who desired to become more successful in business. In conclusion, tlie chairman said that he had personal knowledge of the value of the Sheldon Science of Business, It did not pretend to do the prospering for the man who studied: but it showed him how he could develop himself. Tim man who undertook the_ course of study prescribed would find that he must do the digging, unearth the treasures for himself, and to his mind that was the right way to develop greater efficiency. Mr Moulton, who was well received, stated that the purpose of the Sheldon system of business teaching enabled the man who assimilated its truths and applied them to earn more money, and to hold higher and more responsible positions in life. It showed men a better way of developing their abilities and overcoming their defects. It helped to increase the business efficiency of those who took the course. Efficiency, said the speaker, means the maximum of desired results, with a minimum expenditure of time, money, energy, space and material —■ in a word, a higher percentage of result.

The first requisite for efficiency was mental power. This must he supported by physical power. It is authoritatively stated that most meu have more latent power than developed power. Some of the leading authorities state that the average man does not use more than 10 per cent, of his brain cells in iiis daily wort, and has not developed half of his physical power. To this lack could be traced the chief cause of inefficiency. A man could be taught to improve his ability to think, plan, and achieve. The Sheldon course helped a man to arrive at a better understanding of the functions of his mind and body and the causes of his present limitations. Blt forced him to a self-analysis resulting in a realisation of just where his weaknesses lie. It gave him practical methods for the cultivation of reason, judgment, imagination, carefulness, ambition, enthusiasm, thoroughness, perseverance, speed, accuracy and action. Continuing, lie stressed the need for the development of an analytical mind. The only way in which a man could make his business knowledge of use to himself was by having it -thoroughly organised. Analysis plus commercial knowledge would help him in this.' Mr Moulton claimed that Sheldon showed the student how to analyse his work or any given subject in order to arrive at a complete understanding of the ideas connected therewith; how to construct these ideas in his own mind, so that he has a clearer vision and a better basis for an improvement of his work, whatever that may be. It also developed the power of expressing one’s ideas, through proper language and correct methods, so that they appeal to and persuade otiiers “There is always another party in business,’’ continued the speaker. ‘ ‘lt may be your customer, your employer, your staff, your fellowworker. In order that the right relationships may exist between you and the other fellow, it is uecessary to take up the study of human nature. ’ ’ And it was possible to so cultivate the science of character analysis that the chief characteristics of a man could be [seen and recognised at a glance. The development of man power was of tremendous value to the business man in every way; it increased his power of personal control, developed his ability to lead and direct, and multiplied his power as a salesman of services or goods. The Sheldon Institute trained the man himself and gave him increased power over other men. At the conclusion of the address several questions were asked, and a number of gentlemen signified their intention of enrolling as students in a local business science circle.