Page 10 Advertisements Column 5

Poverty Bay Herald, Volume LXIII, Issue 19136, 3 October 1936, Page 10

A - 16-PAGE PAPER OF YOUR OWN EVERY MONTH Everybody’s excited! The thrilling paper for New Zealand boys and girls—THE JUNIOR—is now on sale ! The price is only 3d. a month —but it costs less if you send a year’s subscription—2/6 post free. Think of the fun to have the postman walk up your garden path with your own paper—which you have ordered yourself! V-! CJh 3 Tell your chums. THE JUNIOR is full of excitement and incorporates Cococub League News and Notes. Sixteen pages of joy every month! Don’t miss Mo. I. r» <> : '.e & kf f % uoso^ fry the MEO'H on® f or . free I JUNI° R CA 488 post end me the Box please pap. er thiy close mon th ril lirlg the year Y/ Nam* Jl Address 137 You are only as young as your figure Berlei keeps your figure young EVENING FROCK A lovely unbroken* line .. backless Berlei controlette in stretchable fabric, lightly boned. r.o € m COSTUME For tailored precision .. a firmly boned Berlei controlette. wrapon. or step-in 13 m d\ & m SPORTS Eezees. If slim, or two-way stretch Controiastik—with a little front boning if abdomen type. fl A Berlei for every frock ... for every occasion. >srm r i % -YC-. 1 % L Mr & vQ £SWwSW/>a.v.lXs'*;£s 9 What foundation goes under a frock like this. You’re smart if you know. Literally. So few women realise that different frocks for different occasions demand different Berleis. And how few achieve smltrtness! Yon wouldn’t wear a tiara with this, would you—-any more than ballroom gloves! It just isn’t done. We’re equally emphatic about corsets. You couldn’t expect the best from a frock like this with a foundation designed for sports. There’s nothing haphazard about corset designing. Let there be nothing haphazard about the way you choose them. There’s a Berlei designed for the figure, for the frock, for the occasion ...to give the line... the right degree of control... the fullest amount of freedom... and the perfect surface.. One time not all of these things mattered. Now smartness begins with smoothness and ends with line. That means figure and foundation right first. Choose a Berlei —the Berlei—and give your figure and frocks a chance! Lonely to look at Delightful to wear e