‘Shopping Daze”

Poverty Bay Herald, Volume LXIII, Issue 19136, 3 October 1936, Page 10

‘Shopping Daze”

jyjANY modern women, according to a writer in a London newspaper, suffer from a new disease called “Shopping Daze. ’ ’

This is the quasi-scientific name for that urge in the woman shopper to spend hours wandering round the stores or buying things she does not need at the moment.

Scientists of the shop countcjr have discovered this from long .observation of the woman shopper. They have also come across many' other interesting facts. It is display which first attracts the woman shopper, but when she enters the shop this, according to experts, is what she does. First she tends to turn to the right. It, lias taken all the ingenuity of the display artist to break her of this habit.’ Then she takes a circular course, if the showroom architect allows it.

One of the shop designer’s greatest problems is to keep the flow of shoppers even and to prevent them from congregating in one spot. The woman shopper likes a crowd. She wishes to be left alone to roam among the counters and insists on handling the articles which interest her.

Tier domestic instinct, for neatness makes her shy of disturbing a meticu-lously-arranged display. A woman is much more likely to select a pair ,of stockings from an artistically disordered counter than from a too-tidy ease.

Usually women prefer lo be served by women assistants. They arc export mindrenders, and can place their customers almost at a glance into one of the following categories: Those who like to hesitate over their purchases. Those who perfer to bo swayed by “sales talk.” Those who will not buy unless they are advised not to.