INCREASED BUYING POWER

Poverty Bay Herald, Volume LXIII, Issue 19126, 22 September 1936, Page 6

INCREASED BUYING POWER

PEOPLE OF BRITAIN DOM IN lON OPPORTUNITY NEED FOR PROPAGANDA (Per Press Association.) WELLINGTON, ibis day. ‘‘Them are move people employed iti Great- Britain at the present time than ever before in her history, and that is an important thing to the New Zealand producer,” said Sir James, Steel Maitland to-day. ‘‘.At tin' same time, there are large numbers of nncmployables, even more than before the. Great War. but that applies to all countries. Even, if every worker were required tor three shifts a day. there would he some who would be unable to work.” However, the number of people, employed in Great Britain meant increased buying power to the advantage of the producers who sent goods from overseas. While New Zealand had a good market in Britain, it could be improved. New Zealand should take a leaf out- of Canada’s book. Canada wen I to all (lie great exhibitions, and put up a really good stand. New Zealand would also have a stand, but it was not done on the scale of I hat of Canada. lie said that, advertising was, expensive, but it had to he done. Nothing would sell itself. It was up to the New Zealand Government, in co-operation with the producer, to tell the British consumer about New Zealand products. ADULTERATION OF BUTTER New Zealand had (rouble with adulteration of her blitter, and a. strong stand should, be taken about (Fiat sort of I king. .England was the. world’s worst salesman abroad, and it appeared that New Zealand laid inherited .something ol that. British 111 a mi Tael liver.* could still lie found trying to sell in £ s. <l., where British currency was no! known by the average individual. He was not connected with produce in any way, but he considered I hat provided the 'Supplies, were not grossly in excess of the market requirements, values were not likely to go down. A few years ago there was over-production linked up with under-consumption, but as the general public got confidence again the consumption tended to reach the, level ol production. The general trend was for staple commodities to act together, either up or down. Consequently, provided there was not a glut of an important commodity, such as wool, the prices of all basic products would work together and the recent trend had been upwards. The prices of New Zealand products .should remain firm, provided that no special set of oifcu mst a i ices up pea red.