WOOL PUBLICITY

Poverty Bay Herald, Volume LXIII, Issue 18991, 16 April 1936, Page 10

WOOL PUBLICITY

APPEAL FOR £50,000 AUSTRALIAN CAMPAIGN MELBOURNE, April 7. Leaders of practically all wood interests in Victoria and Southern Riverina conferred with Mr. R. Wilson, the representative of the British manufacturers, to-day. , Mr. Wilson described the menace of artificial fibre3 and urged that £50,000 a year should be provided for five years by Australian growers for a publicity campaign in Great Britain. The British trade would contribute pound for pound, he said. General agreement was expressed at the meeting that the amount should be provided from the fund of £150,000 a year which is raised' by, levy for research and advertising. If such a campaign was conducted successfully, Australia would receive not less than £60,000,000 a year for her dip, Mr. Wilson said in his address to the meeting. In some centres British manufactures, who formerly used mostly wool, had altered their machinery to manufacture materials of rayon, cotton, and other fibres. Ordinary rayon was not the enemv. Staple fibre, which was produced in the same way as rnyon, but was cut into fibre lengths and mixed with wool, was the real menace.