NEW ZEALAND LAMB

Poverty Bay Herald, Volume LXII, Issue 18764, 22 July 1935, Page 5

NEW ZEALAND LAMB

DISPLAY, AT WIGAN

U.K. CAMPAIGN

BUTCHER BOYS’ CONTEST

From a relative in England, a Gisborne resident has, received a copy of the Wigan Observer, an important’provincial newspaper, containing details of a competition conducted in Wigan to promote interest- in New Zealand lamb. The text ol' the article indicates the efforts of the Now Zealand .Meat Hoard to publicise the, Dominion’s meat products. the Observer commenting as under:— A competition to interest housewives in the excellent- qualities of Now Zealand lamb, emphasise the necessity' oi buying by the brand to ensure obtaining tile genuine article, took place on the Wigan .Market Square on .Monday.

Curiosity was aroused by the sight of many local butchers’ boys parading the street with decorated bicycles. They were, entrants id the competition, which was for the bast decorated bicycle advertising New Zealand lamb, substantial prizes being offered, and the competition being_ open to butchers in Wigan and district. The competition was organised by the New Zealand Meat Producers’ Board, and there were 21 entries, the judging being watched by a large crowd. Tile standard of the displays was good, and the awards wenmade as under. (Here follows a list cf the awards, tire first prize being a bicycle valued ai £7 and £2 in cash, and other prizes ranging down from £5 to 10s.)

Emm tlie, point of view of financial leturn, sheep-raising is still the leading industry in New Zealand, continues the teport. Lhe total value of the output <>l the industry last year was ov-r -t17.00C.C00. This sum includes the value of meat exported, and of wool, tallovv and sheepskins, For many years New Zealand has been Britain’s leading supplier ol lamb ajjd mutton: indeed, her contribution exceeds in quantity the combined supply from all other quarters' ot the globe. This is no small achievement. for a country with so small a population and situated at the far end* of the earth. Since 1882. when she sent to England her first- trial shipment of lamb" and ■nut-ton, New Zealand lias been one of he world’s leading exporters.