Page 10 Advertisements Column 3

Poverty Bay Herald, Volume LXII, Issue 18632, 16 February 1935, Page 10

firm healthy gums Gums that, are soft and bleed easily need the tonic effect of Q-Tol Tooth Paste .and Gum Tonic. It’s nice—it’s Rood —it’s effective. Ensures firm, healthy gums, sparkling teeth and a clean fresh mouth. QTol Tooth Paste is a New Zealand Product. Get a large economy tube to-day—-only 1/3 from all chemists and stores. —G

NOTE: This is one of a series of advertisements which first appeared in 1932. It appears to-day without one word altered. The Berlei ideals and aspirations as expressed then have undergone no change in the past three troublous yean. T he Eternal Quest Down the endless year* woman has consistently sought one gift above all others . the magic that transforms drab* existence- into vital living, that brings enchantment to its possessor and joy to its beholder She has sought the gilt of beauty "j' To the gods of Ancient Greece she prayed for this priceless favour, the attribute of goddesses. In the search lor a magic elixir she enlisted the alchemists of the Middle Ages j' Yet today in this prosaic-seeming age her quest is easier of fulfilment than it ever was before Science, Art and Commerce have inspired miracles such as gods and alchemists never knew In a thousand corners of the earth exist wizards who in the guise of Commerce, make real these miracles of Art and Science. And in every town, however small, are kindly genii to bring them within reach of every woman, j 1' 1* 1" Ire at Berlei tike to think of ourselves as playing an important part in the performance of these miracles, Jor it was at Berlei's instigation that Art an,/ Science conspire,! to noire 'ojay’s fonndation garment, a key not only to beauty, hut to health . . . an,/without health - fe;:MLM 4 mm ■ w ffig m -ymm****' mm miiiii A WORK OF ART IN BRONZE-" DIANA " b/ PAUL MANjI-i.' there can he no beauty. The shape oj the mo,tern foundation garment contrive,/ by Berlei is ,letermine,/ not by the manufacturer but by the anatomist, the surgeon and the mathematician. It is upon this foundation of Truth that the stylist weaves the witchery that will not only create beauty, but preserve it through the years.