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Poverty Bay Herald, Volume LXI, Issue 18585, 20 December 1934, Page 8

Wonderful chaps those scientists! Cabled the other day that: “The old quest ion ‘why Is smoking pleasurable.’ has now been placed on a scientific basis, and there is a rational explanation of why tobacco relieves fatigue and irritability.” Further particulars will be awaited with breathless interest. Meantime the man in the street will probably go on smoking because he likes it, without worrying over scientific reasons. But does the weed invariably “relieve fatigue and irritability?" Aha, “that's anotner story,” as Kipling would say. If lull of nicotine it assuredly doesn’t. Instead it has precisely the opposite effect. The safe and sure way is to stick to “Toasted New Zealand." Not only is it of the finest quality, but the toasting it gets at the factory (expert treatment!) largely eliminates the nicotine. Five popular brands: Navy Cut No. 3 (Bulldog). Cut plug No. Hi (Bullshead). Cavendish, Desert (fold and Riverhead Gold. Both *he latter make splendid cigarettes. All these do really banish fatigue and irritability. But tgke care when you buy! —or you may . get a rotten imitation.*