Uncertain Fashions

Poverty Bay Herald, Volume LX, Issue 18255, 25 November 1933, Page 10

Uncertain Fashions

“LjOW often does it happen, when ** we inquire how a. certain stylo is going,” said Mr. Trevor Fenwick, speaking' at the Drapers’ Summer School in England, “that wc hear that for some unknown reason the denianl went right dll' in'a few days, arid the goods are suddenly slow.sellers? Isn’t it as fatally easy, on occasion, to get in front of the times as to get behind front of the times as to get behind them with, the resources at our disposal to-day? “Sometimes a style comes on the Market which somehow 7 does not suit the customer’s mood of the moment, and by-arid-by it has to be cleared out at a loss. “Probably most of us have ccasuo to be startled when something quite similar comes along a season or two later and, happening to fit in with the trend, of the moment, becomes a roaring success, and our up-to-date draper possibly misses the boat with it altogether. “ Fashion artists work much ahead. Modistes of a ercativo mind rarely make, a living, 1 believe, because they work 1 so much in advance, and it. is proved that many things which catch oil do -not become -popular until they have been unsuccessfully launched a season before. ” 1