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Poverty Bay Herald, Volume LX, Issue 18253, 23 November 1933, Page 4

“Smoking shortens life according to (ho non-sniolters, hut as I’ve been smoking since I was a lad, and am now 83, it doesn’t seem to have shortened mine much,” remarked an old identity in the smoke-room of an Auckland club the other afternoon. “But then.” continued the veteran, “1 always smoke New Zealand toasted tobacco—Cut Plug No. 10 (Bullshead)—and if there’s any better I’d like to know where I can get it. When I meet a non-smoker I’m always sorry for the poor beggar—lie doesn’t know what he’s missing!” They all laughed. This old smoker has discovered what thousands of other smokers have found out—that toasted tobacco is the best, because not only does the toasting immensely improve flavor and bouquet but it largely eliminates the nicotine in the leaf. "Toasted Now Zealand” is as innocuous as it is fragrant and delicious. The four brands are: Biverhead Gold, Navy Cut No. 3 (Bulldog), Cavendish and Cut Plug No. 10 (Bullshead).. No other toasted tobaccos are manufactured. But there are several imitations!' 1 '