BACK TO BEER

Poverty Bay Herald, Volume LX, Issue 18068, 20 April 1933, Page 11

BACK TO BEER

REVIVAL OF INDUSTRY MAST? INDUSTRIES AFFECTED "a 1 ? O ,f» »<•••: INCREASE IN EMPLOYMENT

WASHINGTON, March 23. Three-poiut-Wo pfer cent, beer has brought a new spirit to the country in more ways than odd, according to dispatches pouring into the capital only sinbe President" Roosevelt signed the Beer .Bill yesterday. Messages from all over the United Stattes report that April 7, when beer Will legally flood the country, will be observed as a day of celebration‘which will go down in history. There will be rejoicing in every city, and at festive boards htimble beer will be king. Toasts will be drunk at midnight on April 6 ih the foaming beer, instead of the sparkling highball or. bubbling champagne. . , . ... The observance, it is indicated, will be lijore than epic marking of the return of beer. The date will coincide with the culmination of much of the ‘ new deal” legislation of the Roosevelt administratldn; and the wave of beer, it is claimed, will bring With it a new wave prosperity. Wheat is already up in price. , Reports from several sections show that bber i? injecting new fife into the veins of many industries. There is a rush of orders for hops from Oiregon, barley, malt and corn from the Atlantic seaboard, seasoned white oak from Arkansas and brewery machiiifery froth big cities. GlfMTmed stdel tank cars are being built by Mb railways to haul the beverage to distant battling plants of the nationallyknown breweries. The Milwaukee railway 'has estimated that the railways Will receive £6,000,000 of an estimated £60,000,000 to be spent for immediate construction and that the annual revenue from hauling beer and related products will be £20,000,000. NOT ENOUGH BARRELS IN U.S. The nation is confronted witli a barrel shortage, and barrels will have to be imported iroih Germany because of the limited supply of seasoned White oak. It takes six months to get the timber ready for the Waking of barrel staves. The breweries are ordering bottles by the millions—a Los Angeles brewery ordered 21,000,000 from a Cleveland concern! ‘ .The hoop market has jumped since the passage bf the Beer Bill: The farmers of the nation will have to devote 3,000,000 mfoe acies to barley if the bber consumption reaches what it was in 1915, when 80,000,000 bushels Were used. According to a survey made by tho Milwaukee Association, the Beer Rill will result in the employment of 6100 men in that ffiitv’s breweries and 21,250 in related occupations, tnore thaii 75 per cent, of the Hamper of families on the Milwaukee relief rolls. The Union Refrigerator Transit Company of Milwaukee is getting 400 cars ready to haul beer, and the General American Tank Car Corporation is building the glass-lined steel tank cars, an innovation in this country in beer hauling. In the meantime, maumeisters in America’s greatest brewing centres, New York, Chicago, Milwaukee, and St. Louis to-day recalled thousands of workers to once famous plants, refurnished with bright copper atid new wooden vats. The Nbw Ybtk, Chicago, and PhiiadelOf the federak industrial aHHoI division were receiving formal applications for licenses to manufacture “three-two” bOverdges. Dry organisations,. watching the activity! promised ah appeal to the federal codrtg mma m Che first bottle of the ne|r beer is put on the market, on constitutional grounds. .• 980 INSPECTORS TO SEE GRADE IS RIGHT A force of 660 federal inspectors was beihjg dispatched to the various brsweries to inspect the completed product and vouch for its alcoholic content. Another force, under the Prohibition Department, was tightening ■ traffic lines intp present dry states, where beer is forbidden to flow. M Chicago, advertising agencies, already accepting schedules for advertisements to be published after April 7, predicted the brewers will Spend from to £4,000,000 in the columns of jflaily newspapers. Rouble shifts will be established at the Jacob Ruppert Breweries in New- York, at Wages “much higher than in tile preV A orn **