Page 9 Advertisements Column 2

Poverty Bay Herald, Volume LIX, Issue 17957, 8 December 1932, Page 9

“I’m only a Bride but I’ve learned this-’’ ✓ a THEN you’re married to a young yly fellow who is starting out in the ® ® world with a small salary and has already taken one ‘cut,’ you certainly puncture a lot of theories while attempting to make both ends meet—theories about what should be spent for clothes, for groceries, even for tooth paste. “Before marriage I used to think that unless a dress cost £9 it wasn’t fit to be worn. Now I know better. I don’t wear that kind any more. I used to think that one had to pay absurd prices for food, for meat, to get quality. But the depression and a few shopping tours with the I-want-my-money’s-worth attitude convinced me that I was wrong about that, too. “Finally I began to look at tooth paste with the critical eye of the Budgeteer. I asked myself ‘ls there any sense in paying a high price for a dentrifice?’ After a little experimenting, I learned that for 1/3 I could buy the finest quality tooth paste. At the outset I was a little sceptical, but time proved that my teeth were whiter, my gums firmer, and my mouth healthier as a result of using Listerine Tooth Paste. “Jim reported the same result. And it’s a comfort to realise it saves us quite a lot each 'ear.” : I ®§@@il 8 That Delightful Taste In less than 5 years, Listerine Tooth Paste has won its way to leadership. More than 4,000,000 people have discarded costly dentifrices in favour of this modern one at 1/3. Such success could never have been won unless this tooth paste possessed outstanding quality and achieved remarkable results. Buy a tube to-day. Note how swiftly hut gently it cleans teeth, erasing tartar and discolouration. And note particularly the refreshing feeling it imparts to mouth and gums—the sensation yon associate with Listerine itself. The Lambert Pharmacol Co. (N.Z.) Ltd., 64 Ghuznee Street, W ellington. LISTERINE TOOTH PASTE Large Tube 1/3 NEW ZEALAND. To End HALITOSIS (Unpleasant Breath) Gargle with LISTERINE

They do not cause throat irritation Craven "A” are made specially to prevent sore throats. That is what wc say and have said for years. “ They do not cause sore throats” says this Lady smoker from Manchester, England (read her letter beneath the picture). If the cigarette you ordinarily smoke (1) irritates ; (2) stings; (3) bites or (4) makes you cough, investigate this question of smooth, pleasant, non-irritating smoking : test the smoothness, and coolness, of CRAVEN “A”. THEY NEVER VARY: wherever you buy you get CRAVEN “A” FRESH .... SEALED-FRESH from the Factory: protected against climatic variation by their wrapping of moisture-proof ' “ CELLOPHANE”, proof against DAMPNESS, DRYNESS, and SHOP STALENESS. OPEN TO NO NEED TO TEAR (Jive a starling push UPWARD to the bottom of the packet and slide off wrapper DOWNWARD. ... just a touch u'it/L the right thumb breaks the freshness seal. X m Sealed Fresh —Sold Fresh in 10s, 20s & 50s. m m m (The original letter is filed at Arcadia Works). " 7 fed impelled to write and tell you how excellent I find your cigarettes , Craven Vi’. I can heartily substantiate your claim that they do not cause sore throat; l would almost be prepared to state that they prevent it, as since smoking Craven ‘A' 9 have never had the slightest tendency to any throat troubles. I have tried many other brands of Cigarettes for the purpose of comparison, but have ahuays reverted with plcasute to Craven *A CRAVENA made specially to prevent sore throats MADE IN LONDON, Eng., by Carreras Ltd. 144 Years* Reputation-for Quality N.Z. Representatives: Fairbairn. Wright & Company, Christchurch. Dunedin, Wellington and Auckland.