TRADE AMBASSADOR

Poverty Bay Herald, Volume LIX, Issue 17956, 7 December 1932, Page 5

TRADE AMBASSADOR

PRINCE’S VISIT TO SCANDINAVIA '-iv.il I - Utl—li-i BEINGS GOOD BUSINESS TO EXPORTERS LONDON, Oct. 23. The Prince of Wales has again proved hiniself the livest trade ambassador that Britain possesses. He has returned fit.ih Scandinavia to find orders tor new ■business which formerly jvent to Germany, pouring''into this country. Better still, from the British point of view; Kt has .indirectly induced- Denmark- and Swfe&ftV^o' 1 ,-evise their trade policies; -so mu eh' so that “Bay British” lias become it slogan seen everywhere, t The British Exhibition in Copenhagen has-beSn a notable success in salesmanship. i It' has giveni a real fillip to trade. But jt . has done even more to 'satisfy tlmuißritish -exporter—it has .madai the Danish, people willing to, transfer trade that now :goes to Germany to this country instead,. ■ ;■ ..v Until lately only 15 pea cent, of Denmark’s imports were British. •. tartly this- was because the United .Kingdom could inotrpraduce the feeding stuns, the Danish farmers wanted, v But-there w ere other .reasons as well. The Danes spend fi3.80d.000 a year on fertilisers, all of which this country could sed therm let .ah international cartel, has hitherto given the Germans* ,a virtual monopoly, As of. the "Danish newspapers ptft it, “Wo are. sold outright to. Germany.” . , JBTAIN. STEADY, -MARKET -dim.the other hand. “British; mannfactai’srs.i have not a.jiiavket so netubtheir doors as enterprisingly as they might;' Ami they have not always ißlinufactincd to. suit the market’s needs. Now there" has been an awakening. . i'Evan. the Ottawa agreements with their restrictions of Danish exports,” says jin Dingle Toot, 31.1’.. who has just returned, from an examination of the .exhibition’s ..business possibilities, Aiiave. not affected the willingness of the Danes, to make .their purchases in the United. Kingdom. Nor. is it likely .that tile new markets, once obtained, will bo l&st agfliii in the future. The Danes are not,, on the whole, apostles of cheapness. Thet appreciate quality, which is just wlr.tV Great Britain is‘ able to supply.” Representatives of British trades and industries are already engaged in discussions in Denmark to see how the production ’of one country can lie complemented by the production of the other. These discussions are Pot official or formal, but-they .are a preliminary exploration of ground which will have to be covered in great detail in any future trade negotiations between tlie two Governments. DENOUNCE GERMAN TREATY ,< Sweden is .equally .interested in trade with this country. For. years about 25 per cent, of Sweden’s .exports were , marketed in Britain. In return Sweden bought, only about 16 per cent, of her needs across tin? North Sea —mostly coal, which of late, however, has greatly deNow, however,. Sweden is about to make a big effort to secure a better balance in trade ■- . “Britain .and .Sweden,” says one of the . leading . Swedish newspapers, “are complementary in an economic sense; Sweden with .her large. forests and surplus production of agricultural produce " can offer England these products in considerable quantities, taking instead coal and industrial articles of a kind which cannot easily he produced here. The position which has arisen rinse the denunciation of the German-Swedish trade treatVi would' seem particularly to favor the British’.desire to expand exports on the Swedish market.” ! ’ Denmark, also, is going to denounce her trade treaty with Germany. The doekftowill then be clear for a completely now orientation in trade.