Page 12 Advertisements Column 3

Poverty Bay Herald, Volume LIX, Issue 17950, 30 November 1932, Page 12

A commission frco from political control is to bo appointed to administer land settlement in Victoria. Five members will bo chosen for a term of five years, with a chairman of the highest qualifications. TWO RULES THAT NEVER FAIL There are just two important rules in advertising. One rule is to begin it, and tire other rule is to keep it up. And there has never been a case where anybody made a success in advertising who ignored these two simple rules. The time to advertise is all the time, for there are always people who want to buy what a merchant has to sell. In every store there are goods for sale that an overwhelming number of people do not know are there. How are they to find out if the merchant does not tell them? Telling folks in the advertising columns what you have to sell is the very essence of sound business, and failure to tell them is surely a blunder. It doesn’t matter so much if times are a little off color, for people have to buy things anyhow. And don’t let this fact escape you: When the volume of business is curtailed, the merchant who does the most and the best advertising gets the most of that curtailed trade. So there you are! Newspaper advertising will get a good share of this trade, while failure to advertise won’t.