PROSPERITY COMING

Poverty Bay Herald, Volume LV, Issue 17607, 24 October 1931, Page 15

PROSPERITY COMING

“GO AND MEET IT” BUSINESS MAN’S ADVICE Amongst those wiio do not believe in bewailing, hard times is Mr. E. A. Beverley, managing director of tlm Texas Co., Australia, who is on a visit to New Zealand. Quoting the story of a famous general, who, when it was reported to linn that the enemy was attacking strongly all along the line, said, “Very well, we will advance,” Mr. Beverley went on to say:— “There is a law of life that is also a law of business—one must go either forward or backward, there is no standing still. Man must have work. Even j| he makes wealth enough to give up that labor by which ho made his wealth, Nature is inexorable. Unless that individual finds other work for his hands and his brain to do, stagnation and decay are inevitable. We dp not admire' man of timid peace. We admire the man who embodies victorious effort, who has tlioso virile qualities necessary to win in the strain and strife of actual life. “The situation calls for men of vision and courage. Twelve months ngj), practically all businesses were in a prosperous state. To-day such is not the case. Yet a great many seem to forget that crises have come before in- this, as in other countries, and the people have triumphed, and prosperity has come again. All through this crisis, while a great number of men have in the words of Shakespeare, ‘troubled deaf heaven with their bootless cries,’ others, looking ahead and seeing the attacks on all fronts, have given the order to •advance. They have attacked, and while they may not have made a great deal of progress, at least they have consolidated their forces, maintained their ground, and when the time is propitious will be the first to go forward to new and bigger successes." “In times of depression, a great number of business men seem to forget that the population must be fed, that millions of families must still buy food and drink; men and women must have clothes; school-children, too, mu.it be equipped; industry must go on with its demand For materials ol all kinds; coal must be dug from the earth; motor cars and trucks in hundreds of thousands must continue to run; petrol and oil must be consumed; tyres must wear out. Amidst all the widespread upheaval, a great demand has still to be met. The great, danger is that depression can become a disease called repression.’ whereby the community, badly directed, will, through fear of the future, cease to spend that normal proportion of their earnings on the things of life which they need, ami which they are, even under present eireuinstances, able to afford.”