PRESS ADVERTISING
CHEAPEST AND QUICKEST Sir Charles Hicham, the advertising expert, speaking in London at. a luncheon of the Direct Mail Advertising Association, said: "No method of direct mail advertising is as profitable, as cheap, or as quick as newspaper advertising." Direct mail advertising, he declared, was lor) general, too cheaply done, and too promiscuous. To make it effective a personal letter must be written, not a, circular, which would be thrown away.
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Bibliographic details
Poverty Bay Herald, Volume LV, Issue 17436, 7 April 1931, Page 7
Word Count
73PRESS ADVERTISING Poverty Bay Herald, Volume LV, Issue 17436, 7 April 1931, Page 7
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