RADIO PUBLICITY
"KICK" FROM LISTENERS-IN The growth of radio advertising in Australia, and the use of the .Government subsidised "A" stations for this purpose is drawing the inevitable "kick" from listeners-in. The following appeared in a recent issue of the Sydney Daily Guardian: "Short sessions of advertising announcements in radio programmes are causing criticism and complaints from wHreless enthusiasts. '' ''this annoying feature, they say, of otherwise interesting programmes has the effect of making a 'listener-in' switch off his set; as soon as he' hears the warning announcement: 'We are now giving a short advertising session. '
"The two 'A' class broadcasting companies' in Sydney arc subsidised many thousands of pounds a year by the Govcriun l eiv't, but, not satisfied with that, they accept advertisements and charge £1 for eae'h minute the auouncer spends in talking of the article.
"In 1927 the subsidy from the Government was £72,728 for the two big Stations. The smaller stations, like 2KY, 2GB, and others, get nothing."
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Bibliographic details
Poverty Bay Herald, Volume LIV, Issue 16705, 24 July 1928, Page 10
Word Count
162RADIO PUBLICITY Poverty Bay Herald, Volume LIV, Issue 16705, 24 July 1928, Page 10
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