Page 10 Advertisements Column 2

Poverty Bay Herald, Volume LIII, Issue 16371, 20 June 1927, Page 10

Business Publicity. Does It Ever Die ? It is commonly assumed by many businessmen who use the newspapers as their chief means of business publicity that the effectiveness of daily Newspaper Advertising lasts gnly 24 hours—until the issue of next day. Recently, however, a reply was received from an advertisement which appeared in a paper in 1920. In another case a coupon from an advertisement released in 1923 was received by the advertiser this year. These are not isolated instances, hut two taken from the reports of a host of satisfied advertisers who have used the daily newspaper to carry their business along to success. A good advertisement takes a long time to die. And when inserted in the pages of a Newspaper, it not only reaches all the people at the time, but its message is likely to turn up and impress a reader long after it has paid for itself in immediate results. Let the Poverty Bay Herald carry your Advertising—and bo assured you will receive the utmost Business Harvest from your Publicity Sowing. WASTE PAPER IN ANY QUANTITY. 1 d per lb. AT 't HERALD OFFICE. POVERTY BAY HERALD MOTU AGENCY. TRAVELLING PUBLIC are requested to note that Single Copies of the HERALD are obtainable at LOVELL’S GARAGE between the hours of 6 a.m. and 10 p.m.; also from drivers of Lovell’s Motor Car Service between Motuhora and Motu. fTIHERE is a sure way of developing JL business—by advertising regularly UMi.HnAtD. ' r LINEN-MARKING OUTFIT (Rubber Stamp of your name), pad, brush, ' indelible ink, and a box to hold the lot, 3/6,— Jhg HsßAi.fi Office,