Page 10 Advertisements Column 4

Poverty Bay Herald, Volume LIII, Issue 16338, 12 May 1927, Page 10

" Times may be hard, but we've doing ;i roaring business/.' said a Wanganui wood and coal merchant. CHILDREN'S COLDS HOW TO AVOID TllL'M. Colds are contracted through germs in the air invading the body and gaining mastery. But they only get the upper hand when vitality and powers of resistance are lowered by being run-down or in a weak condition. The healthy, vigorous child has sufficient vitality to resist the germs, even though exposed to cold weather or getting wet going to school, The best way to avoid colds amongst children, therefore, is to build up their strength and vitality. Warm clothing, good plain food, and a jar or so oF Wilson's "Mnltexo" afford the best protection. "Mallexo" is specially beneficial because it is the pure, highly concentrated extract of barley malt —the rinest .preparation in tht' world for building up children and giving them vigor and vitality. With of without Cod Liver Oil. In lib and 21b jars and 71b tins. Made in New Zealand too. Another reason why you should demand "Maltexo."