MEAT SHOWS

Poverty Bay Herald, Volume LIII, Issue 16317, 18 April 1927, Page 4

MEAT SHOWS

ADVERTISING IN ENGLAND By the last English mail the Now Zealand Meat Producers’ Board has received from its London manager the following interesting letter regarding exhibits of New' Zealand meat which have recently been arranged at Home: “I have to advise that, in conjunction with the Empire Marketing Board, the Now Zealand Government l ave made very creditable exhibitions of Dominion produce at both the British Industries Fair, which recently ran for ten days at the White City’, and which was well attended, and also at the Ideal Home Exhibition, which is being held at Olympia from March 1 to March 26.

“Owing to the lack of refrigerating accommodation, it was impossible to show meat, but the wax carcases, which are very good imitations of the actual thing, were taken from the Royal Colonial Institute exhibit, and placed on tbe stand at the British Industries Fair, When His Majesty the King visited, the. he.was quite interested in look at theso carcases, and. passed very favorable comments on their appearance. “I arranged for a supply of literature to be distributed at this stand, and altogether Ave obtained quite a good advertisement, as the fair was visited by about. 160,000 from all parts of Britain.

' “In connection with the Empire Marketing Board exhibit, four ' demonstration kitchens were in operation during the whole time* and attracted a considerable amount of ,at : tontion from tho lady visitors to the show. I supplied various cuts and joints two or three times a week to enable a demonstration to bo made on tho cooking of New Zealand meat, ntid the demonstrators gave valuable hints as to the defrosting, preparation, etc. of New Zealand lamb' to many hundreds of housewives. This exhibition is a very popular one, and is attended by many hundreds of thousands. ’ ’