EXPORT OF HONEY

Poverty Bay Herald, Volume LII, Issue 16202, 27 November 1926, Page 9

EXPORT OF HONEY

WORK OP CONTROL BOARD. A statement recently made by the Honey Control Board regarding its policy' should be of interest to all apiarists in this district The board states that the reason given in asking for control was that the system of organised marketing which had. voluntarily been followed had achieved considerable success. This had been brought about in. the specialising of New Zealand honey, first by packing only a definite standard of quality, second by retaining its identity in its retail distribution, third by keeping below'-standard qualities from table consumption, and fourth by extensive advertising and publicity work. This system of marketing has resulted in New Zealand honeys being sold at a considerable premium over competitive honeys, a portion of which premium, in the ordinary course of events, being absorbed in the payment of advertising and distributing costs. The control taken lias for its purpose the carrying out of the ex pressed wishes of the producers to have this system of marketing protected the disorganisation of which could otherwise be brought about by' ship pers selling outside the organisation and creating a position whereby some would be paying all the costs of securing the enhanced price while others would be securing the full benefit of those prices, at the same time paying nothing towards the costs of main ! taining the same. j The cos's of maintaining and ex tending the market are distributee j over all sales, the expenditure of ono year bring spread over the sales in ; that period; and also the costs of dis i tribution, and control of distribution 1 in the 5 per cent, commission allowed : to the agents.

SPLENDID RESULTS. That organised marketing lias gained a premium for New Zealand honey and that he eforo lie costs of main trin in ;tl e > into should he equitably distributed is shown in the following figures. Hales of New Zealand honey for August were made at from 60/- to SO/- per ewt. Quotations for the same month for Canadian honey are at 40/- to 56/- per ewt., Californian at 47/- to 58/-, and Jamaican 42/- to 49/-. Previous (o organised marketing New Zealand honey did not realise equal to Californian or Jamaican. While a considerable portion of the premium obtained has been absorbed by advertising charges, the balance represents a considerable margin on the returns of our competitors. The total exports for 1925 amounted to 785 tons, some £65 tons more than for 1924. The export for 192 j was 550 tons, the reduction in the amount being due to an adverse season, over portions of the dominion.