Page 10 Advertisements Column 3

Poverty Bay Herald, Volume L, Issue 16425, 8 May 1924, Page 10

HAVE YOU CONSID.RED < THE IMPORTANCE Of ' DESIGN IN THE ' J PRINTING CRAFT ,! You order a Job. a Circular or a Letterhead maybsJ—and leave it to the Printer to turn out something that will do. You may get something tasteful or you may get work that is quite commonplace. It depends largely upon the skill and originality of those who design the work and the type and other materials that are available for their use in setting it out. Other factors arc the quality of the paper and inks, character of the press, and the workmanship of those who do the actual printing. But Design is the Principal thing. Ever since the Herald was founded over 50 years ago, it has been the endeavour of the Proprietary to maintain a high standard of Job Printing, and to keep on improving the standard* i It is recognised that the kind of printing the business man requires is something a little different —or better than the ordinary-work that has a distinctive personality. Whether it be a Billhead, a Catalogue. or an Advertising Inset, it must be made sufficiently attractive to demand attention. Distinctive designing is what our Jobbing Specialists aim at. They are assisted by a very larr e stock of type, first qua lily paper, and a careful staff of printers with up-to-date electrically driven machinery. We have had big experience in designing in all classes of printing. May We .. Ca 'OUTS ® Commercial Printing Dept. Phone 1509 CONFETTI ON SALE AT HERALD OFFICE. Kirwj Packets 1/-. LINKiN-MAKKINU OUTFIT (JKubber Starn\> of your name, pad, brush, indelible ink, and a box to bold the lot, 3/6,-At IL* Herald Office