EMPIRE SHOPPING.

Poverty Bay Herald, Volume L, Issue 16424, 7 May 1924, Page 7

EMPIRE SHOPPING.

LONDON, March 26.—Governments of the Empire and big British retailers a,nil distributors have co-operated to make every shop in Great, Britain a miniature Empire exhibition for six months from the opening of the British Empire Exhibition, iat Wembley next month.;

The scheme for the biggest organised dropping carnival in any ’country has been prepared to keep Empire goods to the fore i.n* every shop for .the whole of the time that England is flooded .with over-sea’s visitors ,to the exhibition.

Every town of any shopping importance will take its part, but,will work separately. London shops, for instance, will devote a week or two to* Canadian goods, and then, when London is shov'img other produce, that of Canada will *be shown, in another city, ‘ Each city and town participating will divide the pix months into many periods, ;each .allotted to some part of the Empire. 1 Over-sens Governments are providing ibig quantities of representative goods lfoi> window displays. Visitors from overseas will find that their own dishes and drinks .aind fruits have come before them, for the big- stores are buying goods /rom dislatnt parts of the Empire which have rarely reached tin’s country before. Although. Empire .Shopping Week will bo incorporated this year in the greater festival, it (will be resumed as a “week” in 1925.