A New Advertising Medium

Poverty Bay Herald, Volume XIX, Issue 6478, 22 September 1892, Page 4

A New Advertising Medium

aloft on the raizzea uppar topsail yard. There was a big sea running. The boy, overbalancing, fell below. In his descent he came across the rail and fell overboard. Yards were backed with all speed, and a man sent aloft to look out for the unfortunate youth, and a boat launched, but no si^n of him was seen, and the ship roBurned her voynge. A son of Mr Drayson, a farmer at Dawson, South Australia, hanged himself from a tree because he was sent to cut some wood.

Mr Henniuker-Heaton is announced as Chairman of the Stamp Distribution Company, the prospectus of which has beon issued. This Company has been formed with a capital of £150,000, the sharas boing £1 each, and tho present issue of £f 25,000 is for the purpose of acquiring the patents, &c, for the further development of the existing business belouging to the Stamp Distribution Syndicate (Limited). This Syndicate was formed last year for the purpose of publicly testing the system for the automatic delivery of postage Btamps at all hours by means of specially-constructed machines and the Postmaster-General allows these machines to be affixed by the Company to all receiving houses in the kingdom. Between May and November last no less than 303,477 books wore taken from the nine experimental machines and paid for by the public, giving an average of 200 books per machine per working day. As an indication of the convenience of these machines to the public, it is stated that each machine ou an average sold 400 books per week during the closed hour of post offices. For ono penny the public gots a memorandum book, an envelope, and a penny stamp. Obviously the Company has to ■ look to advertisements for its profit. These advertisements appear in the memorandum books which nre expected to be a very attractive medium for advertisers, circulating, as they will, . by the million. The Company commences operations with an issue of 25,000,000 books, tho spaces of which have been readily lei to advertisers. After envelope, stamp and management expenses are paid for it is estimated that a net profit will be left to the (Company of 17s 6d per 1000 books. It is intended to sell licenses to subsidiary Companies, and these licenses are expected to produce a large revenue. A contract has already been entered into for the sale of such licenses for the six northern counties and the Isle of Man for L 50,000.

Accounts which have come to hand by the last mail of Sir C. Euan-Smith's expedition to Fez and his interview there with the Emperor of Morocco, thuii^h still incomplete, fully bear out what has been already said of that remarkable country. The expedition passed over wist plains in a delightful and temperate climate. The territory traversed was almost uninhabited, yet capable of growing rich crops of wheat, which might be sent to London in a few days. The people were extremely backward. So small ;\ transaction as the buying of a plot of laud could not be conducted without the personal permission of the Sultan. No grain or food of any kind could be exported, and the peasants, though possessed of a fine breed of horses, preferred to keep weedy ones lest they should be seized by the farmers for taxes. At the capital an English lady managed a hospital, which was gradually establishing itself in the confidence of the natives. The object of the mission was to obtain a commercial treaty, but it was frustrated by the intrigues of the French. It i» asserted that it was intended that the proposed treaty was for the equal benefit of all nations, but the French profess to be sceptical on this point. The Sultan is reported to have offered the ambassador an enormous bribe to sign a treaty of a different character, and the matter ended in the retreat of the British mission. We have not yet received the accounts of their retreat, which we know from the cables to haye been exciting. In the centre of this almost unknown State were heard in the well-known lingo of the English drill instructor, but from native lips, the commands : " Shoulder 'hups," " Present hups," "Right hand salute," "Right," "Left," " Halt," "March." Something like the costumes and manners of the Moors of our story books filled the everyday pictures of the camp life of the party. Morocco is, perhaps, the last State in close proximity with the modern world on which as yet "progress" has made no impression. Otago Times. A sad accident occurred during a recent v»yage of the ship Arctic Stream to Sydney from London. Before making the Cape of Good Hope, an apprentice named Walter Leiper, of Glasgow, 20 yoars of uge, on his first voyage in the. ship, was