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Pahiatua Herald, Volume XLXII, Issue 15239, 4 January 1943, Page 4

What’s this? Nearly 50 per cent, of smokers in the Old Country being slowly i>oisoned by nicotine? That’s what a Harley Street specialist says anyhow, and it }t’s true of England it’s true of other parts of th© world because tobacco loaded with nicotine is found everywhere although there is far less evidence of it in New Zealand than in other countries for most smokers here now-a-da.vs smoke “Toasted” which, grown arid manufactured within the Dominion, contains less nicotine than any other tobacco in th© world foj- th© simple reason that the manufacturers’ own toasting process—-the only one, remember—so neutralises the nicotine in th© leaf that most of it vanishes. There’s no “bite” left in it. Does toasting do anything more than purify? Most assuredly it dees! The peculiarly delicious bouquet of these blends as well as their unforgetahle flavour are largely due to toasting Hence tlie ever increasing demand for Cut Plug No. 10 (Bullsheaoi. Navy Cut No. 3 (Bulldog). Pocket Fcßtion. Riverhead Gold* and Desert Gold There are no tobaccos in the very •'least like them