Speaking at a meeting to consid-r publicity matters in Napier the other night, business men urged the value of newspaper advertisements (reports the Napier Daily Telegraph). Mr J. Harris said the newspaper advertisements caught the reader in a receptive frame of mind, after he had had his tea and finished his day’s work, and was more impressive to its readers than poster propaganda. Mr A. Hobson agreed. Newspaper advertising had a psychological effect upon its readers not given by any other form of publicity.
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Otago Witness, Issue 3912, 5 March 1929, Page 82
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84Untitled Otago Witness, Issue 3912, 5 March 1929, Page 82
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