Page 73 Advertisements Column 1

Otago Witness, Issue 3861, 13 March 1928, Page 73

HOSPITAL. Thank the dear God for pain And its knife-keen smart; : After it, peace again, And a quieter heart. The cold, sweet ether smell, - And four white walls ; The sound of a chapel bell Through silent halls. Evening . .-. and night . . . and dawn . . . A maple tree! Laughter across a lawn— And Life for me ! ■ —Dorothy Stott Shaw, in Interludes.

ADVERTISING. The complaint that advertising encourages the purchase of articles which are not necessary to family life stands or falls according to one’-s understanding of what is necessary. Usually, on being pressed, the critics mean things that are new—things that had no place in the homes of 20 or 30 years ago. There were no gramophones then. Advertising has since helped the sale of millions of them. They are not necessary, -but who shall say they have not contributed greatly to the intellectual pleasure and innocent amusement of the people ? Then there are dining tables that are also billiard tables. Not necessary, of course, but many a father and mother have blessed their purchase, because they tend to keep sons at home at night... ; . No one has benefited quite- so much from advertising as tlje busy housewife and mother anxious tC do the best she can for . her children, y it; has given her and continues to give < her—countless hints of practical value, has helped her W solve many of her iidmestic-problems,