Page 23 Advertisements Column 2

Otago Witness, Issue 3832, 23 August 1927, Page 23

"TOe 'Reszke—of course / ’ JK> ztv Kk NA ? TmL* ’ VOW; 'll JwK ,/MWlk 18101 “Tipside Down” ‘ Bother! I’ve lit my cigarette the wrong end! ” ’ “Calm yourself, child. That’s an ivory ’ r tipped De Reszke you’ve got hold of, and you can go on smoking it even if you have lit it ‘tipside down.’ You see, these new ‘ivory* tips are quite unlike any other tips. They burn just like ordinary cigarette paper, without taste or smell; so lighting up at the wrong end doesn’t mean thowing away a first-rate cigarette like these. But next time see that you put the tip end in your mouth, and let your soft lips caress its gleaming, ivory - like Surface. Then you’ll know the uttermost perfection of smoking comfort.” DE RESZKE Virginias THE CHOICE FOR THE VOICE “Ivory’’-tipped Ten for or <Plain Ninepence Tfhc Aristocrat of Cigarettes J. MILLHOFF & CO. LTD., 86, PICCADILLY, LONDON, W.l Wholesale Distributors: MALING & CO. LTD., Christchurch and Auckland.