A QUESTION ASKED AND ANSWERED.

Otago Witness, Issue 3334, 6 February 1918, Page 58

A QUESTION ASKED AND ANSWERED.

MR G. W. HEAN INTERVIEWED. " May I ask why you have adopted the word ' Heenzo ' as. the registered name for Heart's Essence?" was a question p.ut to Mr Hoan the other day. "I am glad you asked that," was the answer, "as it gives me an opportunity of telling readers why I have taken a step that seems to be puzzling not a few. The ' fact of the matter is, I have changed the name of Hean's Essence 'to Heenzo (which word 1/ have registered as a trade-mark) in order to protect the public against imitations of my preparation. " The success achieved by Hean's Essence has brought to light 'quite a number of people who are seeking to make money at the expense of 'the public and myself. There have been discovered no fewer than seven imitators at work putting up inferior substitutes. If they had put up a cough mixture essence bearing their own name I would have had to quarrel with them, but in every instance they adopted a fictitious name of ono syllable only so that it might easily be confused with my name. Against some of thoas I"-have obtained New Zealand Supreme Court injunctions restraining them from further infringement of my rights. Others have discontinued imitating Hean's Essence without having to go to court. "The trade-marking of the word ' Heenzo,' and its appearance on the cartons and bottles of all my preparations in future, will safeguard buyers against piracy. It is worthy of mention just here that several of the imitations of Hean's Essence were such in name only. Upon analysis they were found to be largely composed of paregoric and laudanum, extracts of the deadly habit-forming opium drug, the inclusion of which in cough mixtures for family use cannot be too strongly discouraged. " I hone .the public will fully realise the importance of availing themselves of the protection which the trade-mark Heenzo will afford them. Of course, there is still a good deal of genuine Hean's Essence distributed through tho country which doea not bear the trade-mark navie on tho cartons and labels; but this will soon all be used up, and the name 'Heenzo' tvill quickly become as familiar as Hean's Essence is now." Heenzo (Hean's Essence) is sold by most chemists and stores, or sen't promptly post free on receipt of price (2e) from Hean's Pharmacy, Wanganui. 1