Page 16 Advertisements Column 1

Otago Witness, Issue 2318, 4 August 1898, Page 16

WHILST the Sale continues it is our intention to issue a Weekly Catalogue of Mevlsecl Prices, Every week any Goods which are not selling quickly will be still further reduced until tliej do SCIL I'his specially applies to bulky goods, such as Flannels, Bl&SlketS, Winter Jackets, Bress Stuffs, Heavy Suitmg Tweeds, &c, as in accordance with our established custom we will not put away goods from oue season to anotkei 9 . As we Iwswe to realise before tlie end of August in order to be able to pay cash for our Spring Goods then lauding, price is not so much an object with us as ready money. Even if you don't want some of these articles you will tin'd it a good investment to buy them at these prices, although you may have no present use for them. Reference to our Sale Catalogue issued in Witness of July 14 will show how much we have again reduced the articles specially nieutioncfl here. Owing to our Huge Stock we cun also supply most of the articles then advertised. On one point we wish our customers to be clear :we Will not lie linclersoici foj asij other Hl'lli. It has been a matter of much public comment that a certain large retail drapery firm have been doing theft* utmost to stop the rush of customers to our Sale by advertising for some weeks in the most costly manner that til®!!* sale will stnvt soon. Although we have no wish to interfere with the business of any of our competitors further than by strictly attending to our own business and endeavouring to extend our trade by offering' the very best value po,-sib}e, we cannot allow such a direct challenge to pass unnoticed. *" The firm in question have of course a great nrlvnntage over ushy having our catalogue to iurmukie their prices on, whereas theirs is not yet published. When it is available we intend to go thoroughly through every lt@Bl, and wherever we have the goods they advertise in stock or can procure them we intend to undersell tfrein ©Si every line, We know quite welljthat this will involve both firms in a loss which will probably run into thousands of pounds, but we are so determined to crush out this attempt at 11OM0F0LY that whatever the cost we shall see the matter out. If anyone will peruse our Sale Catalogue of July 14 they will be ibicccl to admit that such prices &£ we quoted > Were irixloiOWß. before W@ •Started bllsin®SS. We are consequently justified in claiming that we have done much to cheapen the c^st of living for those to whom economy is a consideration. One point we must refer to in justice to ourselves. It has often been stated by our oppouents that we are only enabled to sell so cheaply by underpaying our shop assistants, whom we are said to work terribly long hours for low wages. To this our reply is that we pg|*y.til@ "best wages lil Duiieciill; and although we freely admit that we work a good deal of overtime our wages book will prove that every hand who works after 6 o'clock is paid at the rate of time and a-quai'ter. We believe we are the only drapers in the world who pay their shop assistants overtime, and as we are not compelled to do so by law this is purely a voluntary payment of some hundreds of pounds yearly. We hope that after this explanation we shall hear no more of this slander. The firm to whom we refer will commence their sale in a few days. We respectfully invite intending buyers to come to us first. They can then buy anything that pleases them and take it down to our opponents to compare with what they offer. If they can buy it cheaper there they can bring our goods back and get their money returned. We niav say that as soon as we saw we should be /breed into this collision with our big opponent we cabled Homo to our London partner for advice. This was the the reply : " GIVE TWEM WHAT JAPAN^GAVB OHIMA," The public can rely that we shall do it ; for as we- have no expensive management staff drawing thousands of pounds annually to provide for (and our rent being about onetenth of theirs), it will soon be seen that we have no impossible task before us.

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Flannels. Mosgicl Flannel, original price lOf d ; further reduced to 7|-d Health Flannel— if fd, 12Jd, 14f d ; furthei* reduced to S:]d, 8- 3 si 11 - 3 «i Tj. 4.1 j XJL 4. <uL The health flannel is pure wool shrunk, and we believe it to be the best flaunel in the world, but we are overstocked. Flannelettes. Dressing Gown Flannelettes, about 12 colourings, splendid patterns. Were B|d ; further reduced to Ss lid dozen Pink Flanaelettes, nearly a yard wide. Were 5s 9d dozen ; further reduced to 3s lid. Also a .Special Quality was 7s 9d dozen ; no-fv 5s lid dozen The 9|-d quality, fully a yard wide, will be 7s 6d dozen. Twilled Flannels. A Special Line, jriire wool ; colours — pink, marone, and navy. Was Is 4hl ; now «| ||§fl A .Bettor Quality; colours— pink, marone, and white. Was Is lid : now «i a at iN hKi I Real Eiderdown Quilts. Were 25s and 29s Gd ; now further reduced to 16s 9d and 21s. Medicated Imitation Eiderdown Quilts. Were 6s lid and 9s lid ; now further reduced to 4s lid and 7s 9d. Golden Tapes try Quilts. £ Single Bed, 8s 3d : furlher reduced to 2s 6d a T ° Double Bed, 5a and 9s Gd ; further reduced to 4:3 and 8s * T l Exlra Size, 6s and 11s 3d ; further reduced to 4s 9d and 0s @d M Special Extra Size, 6s 9d and 13s ; further reduced to 5s % 6d™dlls. Scolloped Americas! Cloth, for Dressers and Shelves. 13 inch. Was SJJ and 12 * d ; now s|d and B|d. . Dress Linings. Grey Silesia, 1000 yds, «1A yard Stiff White Canvas, 2-f-d Grey Universal Lining, 2-|d and 4|d, This is the popular Scotch body lining. Cotton Dress G-oods. Dark Prints. Usually 3Jd, s|d| and 7|d; further reduced to 2*l 1 /PSiO T ESS C t Light Pongee Prints. Usually 6|d j further reduced to 4-gd. Navy Blue Twill. Usually BJd; further reduced to 4-f-d. Cornflower Lisiesiettes (Neat Sa-Ipes). Uu&tnlly S.fd; Sale Price, s|d. Heal Witney for single beds, two sizos, 4s Gd and 6s Gd pair. Best All-wool Blankets. Spec; 1 Superfine Quality for large single beds, further reduced to J 2s Gd paiiTor extra large double beds, 22s 9d. Thcso were catalogued at 14s 9d and 28s, but we have more than We can afford to keep. Calicoes. We can supply all the lines catalogued on July 21, but being fcyersU v i;od wilh*Dloo it is further reduced to Is 9d dozen. Universal Shirtings. These we also are badly overstocked with. Usual price is B£d ; it is slightly soiled, and can now go for 4s lid dozen. All good Crimean patterns — very thick and fleecy. Double Bed Twill Sheeting. JTurthcr reduced prices. Unbleached, 6i& ; while, S|d, *