NEW ZEALAND PRODUCE

Opunake Times, 8 January 1935, Page 3

NEW ZEALAND PRODUCE

BUTTER IN BRITAIN j -Mr C. J. Ji, Norwood, of Wei- 1 ling ton, nas jisi relumed irom a loiu auroau, ' open mug generally,” lie said, in an interview, “i would say tnat the opinion in England regarding Hie juices oi the produce or this country is that the tendency to; - wool will be to arrive at a stable price satisfactory to the grower.. The slightest sign of confidence among the nations in Europe will immediately in crease the market this particular commodity. ALutton, 100, will, receive fair treatment upon agreements likely to be arranged in the near future, “So far as butter is concurne i, our main failure so far has been to reach the individual and create through contact, a preference for New Zealand butter. New Zealand butter has got to be sold, while Danish butter sells, itself. 1 have seen in various parts of England, particularly among chain stores, food products beautifully displayed. There would be a nice pat of butter on a pedestal with an attractively printed card with these- words, “i'iuest Danish butter. Is 2d per lb., and in the tier lower down are the words ‘New Zealand butter, Dd per lb,’ and ‘margarine, 8d per lb.’ “A glance at this window |nJicates that New Zealand butter is regarded as slightly better than margarine and that real butter comes from Denmark, I am confident tbit there are available many men whose experience : n distribution could help to overcome these retarding influences to the growth of the preference of the 'people of Britain for on" butter. This could be brought about, without additional expenditure, “I am quite sure that the oamtal behind these chain stores favours British products. A little of the ‘wise person’ touch might make all the difference. Notwithstanding what I have said I am of opinion that the market price for butter will rise in the near future to a degree commensurate with the cost’ of production.”