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Opotiki News, Volume VII, Issue 802, 3 November 1944, Page 2

“Toasted tobacco,” said the reporter, “has come to stay; we all know that, because every other bloke you meet is smoking one brand or another of it. But what is the toasting process exactly 1 How is it done'?” “There’s a good few would like to* know, that, if you ask me,” replied the whiff merchant, lighting a cigarette. ‘ ‘Every industry has, its secrets, and 1 reckon that’s, one of the secrets of the National Tobacco Co., the pioneers of the tobacco industry in New Zealand. But “toasted” caught on from the jump, you know, and no doubt toasting had a lot to do with that—cleans up the nicotine in the leaf and helps, to give the six blends, Cut Plug No. 10 (Bullshead), Navy Out No. 3 (Bulldog), Cavendish, Biverhead Gold, Desert Gold and Pocket Edition, their distinctive flavour and fine bouquet.” “If I only knew all about the blanky process,” mused the scribe, “it’d make a story, that would!” “No doubt,” laughed the tobacconist, "but .the manufacturers are hardly likely to give away the secret just to oblige you I”