Page 4 Advertisements Column 1

Opotiki News, Volume III, Issue 319, 4 October 1940, Page 4

HATTER WHEN THE LINE IS RIGHT FORGET your weight. It’s line that counts! How easy it is to forget your weight in a Berlei like this! It supports the weight, and gives the line the limelight! And it is but one of many beautiful Berleis designed for large figures. New control features, new controlling fabrics, new secrets of cut, conspire to distribute those extra pounds in a way that gives you better proportions, better balance, slimmer lines; in fact, completely makes your figure over. The lovely 1940-41 figure, with its feminine waist, glass-smooth hips and beautifully flat back and front line . . and an air of distinction in the way you walk and carry yourself.. . these -things are yours in your true-to-type Berlei. See the dozens of big-woman foundations Berlei has prepared for the new figure beauty! They’re showing in the better shops NOW! (And don’t forget, a good fitter is your best friend.) Berlei has simplified fitting to figure-type by gating every figure a number. So. .just as you ask for a sty 10 dress, or a sty 7 glove . . now you can give the number of your , figure too. Ask the corsetiere for it when you see aboutyour new Berlei.