Page 8 Advertisements Column 4

Otago Daily Times, Issue 26214, 26 July 1946, Page 8

Mosgtel’s Drapers are stocktaking Call in. Oddments at special prices are the order of the day Call early In the week 64 years’ service.—A F Cheyne and Co —Advt -

t'he oest is the eheapesi in the lone run order Kaitaneata coal —Advt

6th OF A SERIES f * Ik/,, 1890 t i V ?!\X vi'-Trt. ' •In this series we have now reached the period when our .Great Grdndmamas were very demure and modestly clad young ladies, muffled from chin to instep in clothes that left little to the eye and everything to the imagination. The only concession to femininity was a wasp-like waistline, which Milady Fayre achieved with the aid of whalebone corsets or "stays" as they were then known However, then as now, a fashionable silhouette was much admired, and Milady Fayre enlisted every aid to mould her figure to conventional lines. To-day, Milady Fayre achieves and retain s perfection of form with the utmost ease. She entrusts her figure to the care ol foundation garments that by their very name spell figure beauty FAY REFORM (pronounced FAIRFORM). "SO