Page 3 Advertisements Column 5

Otago Daily Times, Issue 26045, 8 January 1946, Page 3

'< , ) 4iv rw i-rQ 'S!!^ 11111 ° G ° t/)/c farassi eres /nr f Ures r °cketed Ssvera ' Wome „ t 0 re cogn/se rtat ?*y°* ArA *• Cordte " ;° Ve " ™<*nc s 7j c T f J he *‘ -o mor ' "ppon. «ed(, ”T°? aWc or Pur. c^G^<,n:r----loy^r^^toyl/Z" jgMIOa BEDIUB BEO.FUU FBU BED. DEEP mo°“l»T IMPORTANT! Shape - fitting Gothics cannot be bought sati*» factorily over the counter. Ask for a fitting. patent

lEWS fir KNITTERS Your favourite knitting wools (P & B, of course) are now made shrink-resisting by a process exclusive to Patons & Baldwins Ltd. All P & B knitting wools thus treated will be readily identified by a lozenge-shaped label, PATONiSED. Look for it in the shops and, from now on, ask for P & B PATONISED knitting wools M kit BSSS \sto m STOCKED BY ALL LEADING STORES SXmited famous for stylish well-made Coats and Costumes wish everyone ths fcomplimmtA osih&§&£L&JM Thank you for your co-operation during 1945. May it be a prosperous 1946 for all of you. Shop Closes 9 p.m. Dec. 24, re-opening Monday, Jan. 14. Ladies' Coat and Costume Specialists, 210 GEORGE ST., DUNEDIN Advertising is accepted as a necessary part of modern business promotion. It has won a place for itself in virtually everj- industry. Rightly directed and prepared, advertising has proved that it can return a profit to the advertiser. But advertising should always be considered as a business enterprise and not as a magic formula for unearned success.