Page 7 Advertisements Column 4

Otago Daily Times, Issue 25673, 23 October 1944, Page 7

The World follows Britain's lead il* «!'VV y ■ wm SSgggßß inaaMSS Wf/ff TT—ii jie<y.YAm.v*mt r/e/trn ijgaieflqiqppp/ 1 fOTiSWBKwP*"* as--. y:v x &• <** <t, ’ TELEPHONIC COMMUNICATION THE telephone, most useful and übiquitous of modern instruments in business and social life, was invented by a British engineer. In the forward march of civilisation British inventions and discoveries have always played a leading part. Particularly in the realm of textiles, the British record is one of continuous progress and no single firm has contributed more to raising the standard of living than have Courtaulds through the development of rayon. . In the course of a mere generation, untiring research and experiment carried out by Courtaulds succeeded in establishing rayon as a valuable addition to textile production throughout the world, and in the creation of a vast new industry not only in Britain, but also in the United States, in Canada and elsewhere. Courtaulds rayon yarn and the beautiful fabrics made from it have brought luxury and variety into the lives of millions in almost every land. Today, unfortunately,' the demands of total warfare leave only a limited amount of rayon fabrics available to the public ; but present research and development will place an even wider variety of lovely rayons within the reach of everyone, s when normal times return. ALEXANDER GRAHAM BELL Born Edinburgh in 1847 end settled in Canada. Instated and exhibited lit 1876 the apparatus from which the modern telephone has hem developed. The World’s greatest inventions and discoveries originated within THE BRITISH EMPIRE ife m \Qce) * ? ? lamed by Courtaulds Ltd., London, England World Distributors for Courtaulds Fabrics Samuel Courtauld & Co. LttJ., London, England. World Distributors for Courtaulds Rayon Yarn Lustre Fibres, Ltd., Coventry,.England. ' The black portions on the map indicate the size of the Brltkk Commonwealth with its vast potentialities for agricultural, mineral and industrial development.

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