Page 2 Advertisements Column 2

Otago Daily Times, Issue 23517, 3 June 1938, Page 2

I abominate mediocrity” “Imitations never did appeal to me. Things have to be ‘real* . . . and I have yet to learn that my natural preference for the best is other than most satisfactory in the long run. When it comes to tea, it must be ‘Amber Tips’” . . . not without good reason has “Amber Tips” been New Zealand’s favourite tea for over 41 years. “Amber Tips” is blended and packed in New Zealand ... by New Zealanders for New Zealanders. .

m y: H mmm % * $ $ 11 '<Sm & I -ssi * UP ... up ... up go the sales! Everywhere everybody has been thrilled with the new ZENITH models! Everybody’s changing to ZENITH even those with sets a year old! You’ll change to ZENITH too, when you see and hear the new models —the most outstanding contribution that ZENITH engineers have made to the world of radio. You’ve a treat in store! Models from £ls-15-0 Easy terms arranged. McCRACKEN 6- WALLS 17 GEORGE STREET, DUNEDIN W.Z. Pidrijmtoral C. & A. OPLIN & CO. LTD., Good Value for 6d JUNE RAILWAYS MAGAZINE Yours again, New Zealanders—your country served on a worthy salver lor 6d. Hero are some features of the June issue: ■ V "Dream Places/' by John Guthrie, author of "The Little Country." “ Rovers of the Brig 1 Bee '/' by James Cowan. ** Marvels of Mathematics/' by O. N. Gillespie. “ A Memory Medley/' by Ken Alexander. ” Grand March of Railway Figures," by Leo Fanning, " The Sawmiller," by A. J. G. Schmitt. Original verse, a chat on books and authors, notes and comments for women/ review of sport. Sixty pictures. Friends overseas would like copies. 6d At Bookstalls and News Agencies. 6d

AUVUKTISIJMO is accepted as a necessary part of modern business promotion It has won a place tor itself In virtually every Industry Rightly directed and prepared, advertising has proved dial u can return a profit to the advertiser But advertising should always be considered as a business enterprise, and not as a magic formula for unearned success.

u uVEKTiSING is accepted as a aeces r\ sary part of modern business promotion It has won a place for Itself in irtuall” every industry Rightly directed and prepared.’ advertising has- proved that it can return a profit to the advertiser iut advertising should always be considered as a business enterprise, and not ss v magic formula for unearned success.