A OVERUSING is accepted as a necesA sary part of modern business promotion. It has won a place for itself in virtually every industry. Rightly directed and prepared, advertising has proved that It can return a profit to the advertiser. But advertising should always be considered as a business enterprise and not as a magic formula for unearned success
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Otago Daily Times, Issue 23517, 3 June 1938, Page 16
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59Page 16 Advertisements Column 3 Otago Daily Times, Issue 23517, 3 June 1938, Page 16
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