a OVERUSING is accepted as a aeceg ** sary part ot modern business promo tion It has won a place tor Itself In virtta ally every Industry Rightly directed and prepared, advertising has proved that II can return a profit to the advertiser BUI advertising sliohld always be considered as a business enterprise, and not a# a magic formula for unearned success. >
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Bibliographic details
Otago Daily Times, Issue 23331, 25 October 1937, Page 2
Word Count
61Page 2 Advertisements Column 5 Otago Daily Times, Issue 23331, 25 October 1937, Page 2
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