Page 19 Advertisements Column 1

Otago Daily Times, Issue 23330, 23 October 1937, Page 19

"New Zealand is an increasingly important market for films, which are becoming an integral part oi the community life," said Mr J. Joel, publicity manager in Australia and New Zealand for Columbia Pictures, who is in New Plymouth. "At the present moment there is a definite interest in this country as far as : Hollywood and New York are concerned. Attendances at theatres in New Zealand are rapidly increasing, and the country is recognised as an important market. The film industry is therefore out to cater as much as possible for the entertainment requirements of the people here. We find that the tendency in this country, which is more or less general throughout the world, is for the bright musical type of film and straight-out comedy. At the same time, there is-, a deeper appreciation in New Zealand of the dramatic type of production than in Australia, and in that direction we are bringing out one or two good films. One deals with the life of Nobel, the man who discovered dynamite." Mr Joel expressed the opinion that New Zealand was well supplied with theatres, which, generally speaking were as well equipped as any in the southern hemisphere. The standard in the provincial towns, was higher than that in towns of a corre•ponding size in Australia.