Page 8 Advertisements Column 2

Otago Daily Times, Issue 23224, 23 June 1937, Page 8

SPECIAL ADVERTISEMENTS QTAGO DAILY TIMES (Established 1861.) The only morning newspaper published in Dunedin The medium by which to reach all classes of the spending public in Town and Country. Commercial and General Printers And Makers of Ha If-tone Blocks. Head Office: High street. Dunedin. North Otago Office: 15 Eden street. Oamaru. (Representative: Mr H. E. Wedde.) .Southland Office: Dalgely's Buildings. Don street. Invercargill. (Representatives: Messrs Reid and Jones.) South Canterbury Agent: Mr A. T. Fraser, Empire Book Depot, 261 Stafford street. Timaru. London: N.Z. Associated Press. 56-57 Fleet street, E.C.4. (Representative: Mr H. A. Lawrence.) A DVERTISING is accepted as a necessary part of modern business promotion. It has won a place for itself in virtually every industry. Rightly directed and prepared, advertising has proved that it can return a profit to the advertiser. But advertising should always bo considered as a business enterprise, and not as a magic formula for unearned success.